Dirk Songuer, short bio

Dirk Songuer is a strategist with a strong technical, people and business background. He helps clients explore potential futures, understand their impact, identify desirable outcomes, and make those actionable with roadmaps, milestones, and clear next steps. He worked on brand experiences on the web and the physical world, including online platforms & communities, digital retail as well as theme parks, hotels and casinos and city-scale digital infrastructures. Customers included Nintendo, Audi, City of Dubai, DHL, Toyota, and CHANEL. Currently Dirk works for Microsoft on the strategic development and acceleration of the Internet of Things and Mixed Reality.

Dirk Songuer, not so short bio

Dirk Songuer is a strategist with a strong technical, management and business background. He helps clients explore potential futures, understand their impact, identify desirable outcomes, and make those actionable with roadmaps, milestones, and clear next steps.

He worked on brand experiences on the web and the physical world, including online platforms & communities, digital retail as well as theme parks, hotels and casinos and city-scale digital infrastructures. Customers included Nintendo, Audi, City of Dubai, DHL, Toyota, and CHANEL.

Dirk's background is information sciences with a strong technical background, having worked as a developer, lead architect and Technical Director. As Head of Technology for Razorfish he led the developer teams, business analysts, DevOps engineers and QA specialists and was the business owner for the European Emerging Experiences team, an interdisciplinary group to craft meaningful digital brand experiences in the physical space.

Coming to Microsoft, he established the Mixed Reality Studio in Berlin, leading an interdisciplinary team of developers, designers and artists. Now he works in Microsoft's global strategic innovation group on the development and acceleration of the enterprise Metaverse. The ambition is to create large scale digital + physical, intelligent IoT & MR solutions with our partners in a sensible, ethical, sustainable and secure way.

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