Dirk Songuer is a technologist with a strong technical, people and business background. He helps companies explore potential futures, understand impacts, identify desirable outcomes, and to create teams and business programs to steer towards them. Dirk has worked for Microsoft on the strategic development and acceleration of the Internet of Things and Mixed Reality, enabling intelligent metaverse solutions in a valuable, ethical, sustainable, and secure way. Before that he worked on innovative brand experiences on the web and the physical world, including online platforms & communities, digital retail as well as theme parks, hotels, casinos and city-scale digital infrastructures. Customers included Nintendo, Audi, City of Dubai, DHL, Toyota, and CHANEL.

Dirk Songuer is a technologist that helps organizations explore potential futures, understand impact, identify desirable outcomes, and to create teams and business programs to steer towards them.

Dirk's background is information sciences, paired with strong development expertise, having worked as a developer, lead architect and technical director. As Head of Technology for Razorfish he managed the technology disciplines as well as being the business owner for the European Emerging Experiences team. EE acted as an interdisciplinary group to craft the most compelling, seamless, and meaningful digital brand experiences in the physical world, including digital retail, theme parks, hotels, casinos and city-scale digital infrastructures. Customers included Nintendo, Audi, City of Dubai, DHL, Toyota, and CHANEL.

Coming to Microsoft, he established the Mixed Reality Studio in Berlin, leading an interdisciplinary team of developers, designers and artists. He then transitioned into Microsoft's global strategic innovation group to work on the development and acceleration of the industrial Metaverse in a valuable, ethical, sustainable, and secure way.